Case Study - Wazzup24 Integration into AmoCRM for ActivSports

The Task

Integration of the Wazzup24 service to improve customer communication and automate communication processes via WhatsApp into the AmoCRM system for the ActivSports company. ActivSports is an online store selling sports equipment and accessories, focused on improving service for its clients through the effective use of modern communication channels. Due to the growing popularity of WhatsApp among clients, the company decided to integrate the Wazzup24 service to automate communication and improve service quality.

Integration Goals

• Improving customer service quality — ensure fast and convenient communication with clients via WhatsApp.
• Process automation — integrate functionality for automatic request processing, order management, and notifications.
• Analytics and reports — collect data on interaction with clients and provide analytics to improve work with clients.
• Increasing conversion — accelerate client decision-making processes through instant messaging.

Implementation Steps

1. Wazzup24 Account Preparation

• Creating and configuring a Wazzup24 account, connecting a WhatsApp number for communication with clients.
• Installing and configuring the Wazzup24 API key for further integration with AmoCRM.

2. Integration with AmoCRM

• Installing and configuring a plugin or module for AmoCRM that supports integration with Wazzup24.
• Developing and configuring the process of automatically creating leads and deals upon receiving messages on WhatsApp via Wazzup24.
• Setting up integration to synchronize messages with the client card in AmoCRM, allowing viewing the entire communication history in one place.

3. Message Processing Automation

• Creating scenarios for automatic responses to typical requests via Wazzup24.
• Setting up bots for preliminary request processing, assigning deals, and notifying managers about new messages.

4. Staff Training

• Conducting training sessions for managers on working with the new tool, explaining the functionality of Wazzup24 in the context of AmoCRM.
• Describing standard operating procedures for working with WhatsApp in CRM, including message routing, creating tasks and deals.

5. Testing and Optimization

• Conducting tests on all work scenarios: from the first contact with the client to closing the deal.
• Evaluating the quality of automatic responses and making adjustments to improve efficiency.
• Feedback from employees and clients to optimize processes.

6. Launch and Support

• Final configuration and launch of integration at all levels.
• Monitoring system performance and analyzing efficiency indicators such as response speed, conversion to deals, and customer satisfaction.
• Providing regular support and system updates as needed.

Results

1. Improved Communication with Clients: With Wazzup24, ActivSports managers can now promptly and conveniently communicate with clients via WhatsApp directly from AmoCRM.
2. Process Automation: Automatic lead creation, task assignment, and automatic responses to frequent requests have reduced response time to client inquiries.
3. Increased Conversion: Clients began to make purchase decisions faster thanks to instant communication via WhatsApp.
4. Convenience and Transparency: Communication history with clients has become available in one interface, allowing faster and better handling of requests.

Conclusion

The integration of Wazzup24 into AmoCRM for ActivSports significantly improved customer communication processes, raised the level of service, and automated interaction. This allowed the company to manage sales more effectively and increase customer satisfaction, which contributed to increased conversion and reduced response time to requests.

Join Wazzup24

If you want to implement a solution for communicating with clients via WhatsApp, use our affiliate link for more information and registration on the Wazzup24 platform.