Case Study - Website development for TopNutrition based on the Aspire Sense theme

About the Client

TopNutrition is an online store specializing in the sale of sports nutrition and goods for an active lifestyle. The company offers a wide range of proven products from leading brands, targeting professional athletes, fitness enthusiasts, and anyone who cares about their health and shape.

Project Goals and Objectives

The main task was to update the company's existing website and create a modern, convenient, and adaptive online store based on it. Key project goals included:

• Migrating the site to a new current design theme for Webasyst;
• Adapting the template to the specifics of the assortment and target audience behavior;
• Increasing usability and page loading speed;
• Integrating necessary marketing and analytical tools.

Solution and Process

Platform and Design Theme

The project was implemented on CMS Webasyst Shop-Script using the modern design theme Aspire Sense. Choosing this theme allowed creating a visually attractive interface with an emphasis on user experience and conversion.

Customization and Extension

As part of the project, we performed the following key improvements:

• 🔄 Updating Webasyst to the current version and migrating all data;
• 🎨 Customization of the Aspire Sense theme — redesigning the header, product cards, promo blocks, and cart;
• 🧭 Improving navigation and adapting the interface for mobile devices;
• 🛍 Adding "Buy in 1 click" functionality and "Bought with this product" block;
• 🧩 Installing and configuring the Brands Pro plugin;
• 🔐 Setting up authorization via Yandex ID and VK;
• 📦 Developing and setting up delivery conditions: free delivery from 3000 rub.;
• ✉️ Integration with email newsletters and implementation of scripts for repeat sales;
• 📊 Implementing e-commerce in Yandex Metrica and setting up goals;
• 🎁 Enabling bonus and referral programs via additional functionality;
• 🛠 Fixing errors of third-party plugins, in particular integration with Malkom delivery.

Content and Structure

Main pages of the site were redesigned: home, categories, product cards, promotion pages, contacts, and delivery. Aspire Sense theme blocks were used, as well as custom components reflecting the specifics and visual style of the brand.

Results

The implemented project allowed the TopNutrition company to receive:

• A full-fledged online store with responsive design and improved navigation;
• Unique blocks to increase the average check and reduce order processing time;
• Increased site performance and search engine rankings due to SEO optimization;
• A simple and effective store management system via Webasyst.

Conclusion

The TopNutrition website is an example of a comprehensive approach to online store development using the Aspire Sense theme. We not only introduced a visually attractive and fast interface but also provided it with marketing and analytical tools that help the business grow.