What Is Webasyst Shop-Script

We have already covered Webasyst Shop-Script in a separate article. In short, Webasyst Shop-Script is a powerful platform for launching e-commerce websites and managing online sales. It gives you strong flexibility in design, functionality, and integrations. You can also sell through marketplaces, social networks, and additional channels.

In this article, we explain how to build a Webasyst Shop-Script store on your own in 2025.

Design and Functionality

Flexible page editing

One of the core advantages of Webasyst Shop-Script is how flexible the storefront can be. You can edit key pages directly:

• Home page
• Category page
• Product page
• About, Contacts, and other informational pages

Depth of customization depends on the design theme you choose. Basic changes are available from the admin panel, while advanced changes may require a developer.

Choosing a design theme

Even if you plan to build a fully custom design, it is usually faster and safer to start from a quality theme. Most themes already include important interface parts such as navigation, product cards, cart behavior, and checkout structure. Then you can adapt the look and feel to your brand.

Where to find themes

In the official Webasyst theme store, you can find both free and paid themes from trusted developers.

What to check before choosing a template

1. Design and usability
   Evaluate visual style, product card layout, cart UX, gallery behavior, and navigation logic. The base theme sets the foundation for your future store.

2. Built-in functionality
   Features depend on the selected theme and on installed plugins from Webasyst Installer. The more useful functions are available in the theme itself, the easier your project scaling will be.

Popular features to look for:

3. Language support
   If you sell in multiple countries, make sure your theme supports required languages or can be translated.

4. Mobile performance and speed
   Check mobile usability and run Google PageSpeed tests. A practical benchmark is 60-70+ for mobile and 90+ for desktop.

A Good Theme Should Provide

• Clear and convenient navigation
• A strong set of ready blocks
• Built-in features you really need
• Fast loading speed
• High-quality mobile UX
• Language support for your markets

Themes we often recommend: Aspire Sense, Seller, MegaShop 3.0, InSale, UpSell

Free themes can also be a solid option for a simple store.
Always install and test the theme before buying: Webasyst allows free trial usage directly in your store.

Additional Functionality

Multilingual support

Webasyst Shop-Script supports multilingual stores. You can use tools such as MyLang to localize storefront content.

Apps and plugins

If you need advanced features, install apps/plugins from Webasyst Installer or build custom logic with a developer.

Useful apps and plugins include:

• CRM
• Reviews
• Mailer
• Menu management
• Cash
• OZON integration
• Blog
• Tasks
• SEO optimization plugin
• Search PRO
• Market export plugin

Content Setup

Main pages

You can edit your homepage from the admin panel by adding blocks, banners, product feeds, and text sections.

Additional pages

Informational pages (About, Contacts, policy pages) are managed in the Pages section of the relevant app.

Legal pages

For online sales, publish the required legal documents:

• Privacy Policy
• Public Offer / Terms of Sale

Webasyst includes a built-in privacy policy generator.

Product Catalog Setup

Products can be added manually or imported via CSV. For each product, add title, description, price, media, attributes, SKU, and stock.

You can also:

• Create variants (size, color, material, etc.)
• Assign products to categories/collections
• Add tags for better filtering and search

Integrations with inventory systems

MoySklad

Webasyst can integrate with MoySklad to automate:

• Catalog synchronization
• Price and stock updates
• Order transfer and processing
• Multi-warehouse stock management

Plugin example: Full MoySklad API integration

1C CommerceML

1C integration helps automate:

• Product data exchange
• Order synchronization
• Flexible exchange scenarios for different 1C configurations

These integrations significantly reduce manual work and data errors.

Store Configuration

Checkout page

Webasyst gives advanced control over checkout. You can reorder steps, remove fields, and adapt payment/delivery logic to your business.

Payment methods

Webasyst supports 100+ payment plugins, including local and global providers.

Shipping setup

Shipping options include:

• Fixed rates by region
• Courier service integrations such as CDEK, Boxberry, PEK
• Additional custom shipping plugins

Analytics and tracking

Connect analytics tools like Google Analytics and Yandex Metrika to monitor behavior and evaluate channel performance.

Promotion and Growth

Sales channels

Webasyst supports multichannel sales and promotion. You can run traffic from search, paid ads, social media, and marketplaces while managing the catalog centrally.

Popular channels:

• Google Search
• Yandex Search
• Yandex Direct
• Yandex Market
• Ozon
• Wildberries
• AliExpress
• MegaMarket

Summary

These are the core steps for launching a Webasyst Shop-Script store.

A basic store can be built independently, but complex tasks such as advanced integrations, custom features, and unique design usually require professional support.

You can hire a specialist via the Webasyst experts catalog or contact our agency. We build and scale stores on Webasyst for clients in Russia, Europe, and other markets.

Best regards,
ASPIRE Team