Case Study - Development of a riveting equipment online store on the Webasyst Shop-Script platform

Customer:

A riveting equipment sales company located in St. Petersburg. The goal is to create an online store to increase sales and customer reach through an online channel.

Budget:

300,000 rubles

Deadline:

1 week

Platform:

Webasyst Shop-Script

Used Design Theme:

Ready-made theme Seller

Project Tasks and Requirements

1. Rapid Online Store Deployment

• Using the ready-made theme Seller to save time on design development.
• Minimal theme modifications to match the customer's corporate style.

Plugin and App Support

The Seller theme is fully compatible with a wide range of plugins and applications already used on the site:

1. Apps:

• Feedback Form
• Reviews

2. Plugins:

• SEO Optimization
• SEO Filters
• Brands PRO
• Search PRO
• Shipping and Payment Information
• Buy in 1 Click
• One Click Order
• Attached Files to Order
• Attached Files to Product
• City Autodetect and Select
• Category Images
• Blog Post Images
• Page Images
• Menu Item Images
• Hide Non-Existent SKUs
• Filters in Product Search
• Product Groups
• Authorization via Sber ID
• Authorization via Tinkoff ID
• Authorization via Alfa ID
• Additional Product Data
• Functionality Extension
• Images Like on Ali
• Quick Category Links
• Favorites PRO

2. Main Functionality of the Online Store

• Product catalog with filtering and sorting capabilities.
• Product descriptions and photos.
• Cart and checkout.
• Client personal cabinet.
• Online payment capability.

3. Optimization for SEO and Loading Speed

• Setting up meta tags, SEF (search engine friendly) URLs, and other SEO parameters.
• Optimization of images and code for fast page loading.

Project Execution Stages

1. Preparation and Planning

• Meeting with the customer to clarify requirements and wishes.
• Creating technical specifications.
• Defining catalog structure and content.

2. Installation and Configuration of Platform Webasyst Shop-Script

• Installing the platform on the server.
• Installation and activation of the Seller theme.
• Initial setup of online store parameters.

3. Theme Setup and Basic Design

• Setting up color scheme, fonts, and logo to match the corporate style.
• Setting up the main page, product categories, and product card.

4. Content Filling

• Importing products into the catalog.
• Adding descriptions, characteristics, and photos of products.

5. Online Store Functionality Setup

• Setting up the cart and checkout process.
• Connecting payment systems.
• Setting up the client's personal cabinet.

6. Testing and Debugging

• Testing site functionality on various devices and browsers.
• Eliminating identified bugs and errors.
• Optimizing the site for SEO.

7. Project Launch and Staff Training

• Launching the online store in working mode.
• Training company employees on working with the administrative panel and main site functionality.

Project Results

1. Timely online store launch within one week.
2. Ready-made theme Seller was adapted to the company's corporate style, which allowed for creating an attractive design quickly and with high quality.
3. SEO optimization and fast page loading improved the site's visibility in search engines and user experience.
4. Convenient functionality for customers, including product catalog, filters, online payment, and personal cabinet, contributed to increasing sales and customer satisfaction.

Conclusion

The project to create an online store for the riveting equipment sales company was successfully completed within the established deadlines and budget. Integration with ypsilon.ru and the use of the ready-made theme Seller allowed for effectively organizing the workflow and achieving the set goals.