Case Study - Techline24.ru online store design update on Webasyst Shop-Script CMS
How a ready-made design theme and a good UX designer raised conversion.
- Client
- Techline24
- Year
- Service
- Improvements
The Task
Aspire Agency received an order to replace the outdated design theme of the Techline24 online store with a more modern Seller theme in Webasyst Shop-Script CMS.
Project Goals
- Increase the visual appeal and usability of the online store.
- Increase page load speed.
- Improve SEO performance through optimization and implementation of Schema.org microdata.
- Ensure support for all existing plugins and applications to preserve site functionality.
Features of the Seller Theme
- Cool Mobile Version: It is immediately obvious that the design theme was developed with a focus on mobile versions.
- Maximum Load Speed: Optimized code structure and minimization of heavy resources.
- SEO Optimization and Schema.org Microdata: Improving site visibility in search engines.
- Composite Header: Multifunctional header with dynamic content.
- Modern Design: Intuitive and aesthetically pleasing interface.
- Dark Mode: Option to switch to a dark color scheme.
Поддержка плагинов и приложений
Тема Seller полностью совместима с широким спектром плагинов и приложений, уже используемых на сайте Techline24:
- Приложения:
- Плагины:
- SEO оптимизация
- SEO фильтры
- Бренды PRO
- Поиск PRO
- Информация о доставке и оплате
- Купить в 1 клик
- Заказ в один клик
- Прикрепленные файлы к заказу
- Прикрепленные файлы к товару
- Автоопределение и выбор города
- Изображения категории
- Изображения записей блога
- Изображения страниц
- Изображения пунктов меню
- Скрытие несуществующих артикулов
- Фильтры в поиске товаров
- Группы товаров
- Авторизация через Сбер ID
- Авторизация через Тинькофф ID
- Авторизация через Альфа ID
- Дополнительные данные товаров
- Расширение функционала
- Картинки как на Али
- Быстрые ссылки категорий
- Избранное ПРО
Project Implementation Stages
- Analysis of Current Site State
- conducting an audit of the current theme and functionality.
- Assessing compatibility with the new Seller theme.
- Preparation for Transition
- Backing up the current state of the site.
- Development of a migration and testing plan.
- Installation and Configuration of the Seller Theme
- Installing the new theme.
- Configuring the design according to Techline24 brand requirements.
- Page load optimization.
- Testing and Debugging
- Checking compatibility of all plugins and applications.
- Testing functionality on various devices and browsers.
- Fixing identified errors and shortcomings.
- Launch and Monitoring
- Switching to the new theme and public launch.
- Monitoring site operation in the first days after launch.
- Rapid response to emerging problems.
Results
- Increased Page Load Speed: Thanks to optimized code and improved site structure.
- Improved SEO: Through the implementation of Schema.org microdata and the use of SEO plugins.
- Modern and Attractive Design: The updated interface increases user engagement.
- Preservation and Expansion of Functionality: Support for all previously used plugins and applications without loss of data and functionality.
- Increased Conversion: Raised the conversion rate for placing orders to 6%
Conclusion
The Aspire Agency team successfully implemented the design theme change project for the Techline24 online store, which improved user experience, accelerated page loading, and increased visibility in search engines. The new Seller theme not only updated the site's appearance but also ensured its high performance and functionality.
- Changing Design Theme
- Site Speed Up
- Google Page Speed Optimization
- Preparation for SEO Promotion
С ребятами сотрудничаем давно, заказывали у них внутреннюю оптимизацию, маркетплейсы и настройку контекстной рекламы! Работой очень довольны!