Case Study - SEO promotion case for the knife and outdoor goods online store "Na Ostrie Klinka"

The Request

SEO promotion of the online store of knives and outdoor goods Na Ostrie Klinka with the aim of:

• increasing organic traffic,
• improving search engine positions,
• increasing conversion and sales.

Goals

1. Increase website visibility in search engines (Google, Yandex).
2. Increase organic traffic.
3. Improve positions for potential keywords related to knives and outdoor goods.
4. Increase conversions and sales through the site.

Analysis of the Current Situation

• Technical state of the site: the site has a basic structure, but there are problems with meta tags, page load speed, and adaptability for mobile devices.
• Content: product descriptions are not detailed enough, there is no regular content update (blog, articles, selection tips).
• Competition: the market is highly competitive, with large players and specialized stores.

SEO Promotion Steps

1. Site Audit

Conducting a technical audit to identify errors affecting indexing and site load speed:

• Checking for broken links, meta tags, and duplicate content.
• Optimizing URL structure and internal links.

2. Content Optimization

• Developing unique descriptions for products with key queries.
• Creating articles and a blog on the topic of knives, outdoor activities, product selection.
• Including multimedia materials (photos, videos, reviews).

3. Keywords

• Analyzing competitive queries to select effective keywords.
• Creating content based on target key phrases (e.g., "buy hiking knife", "hunting knives").

4. Link Strategy

• Attracting external links from thematic sites and forums.
• Partnerships with bloggers and owners of thematic sites.

5. Mobile Optimization

• Adapting the site for mobile devices, improving usability.
• Optimizing load speed on mobile devices.

6. Local SEO

• Registering the store in local directories and on Google and Yandex maps.
• Optimizing the profile in Google My Business and Yandex.Directory.

7. Analysis and Tracking Results

• Monitoring positions in search engines for key queries.
• Using analytics tools (Google Analytics, Yandex.Metrica) to track traffic and user behavior.

Results

• Organic Traffic Growth: after 3 months, traffic increased by 40%.
• Position Improvement: positions for key queries "buy hiking knife", "hunting knives" rose from pages 10-15 to 2-3.
• Conversion Increase: increase in the number of purchases through improved content and navigation.
• Strengthening Positions in the Local Market: active use of local directories attracted more customers from specific regions.

Conclusions

SEO promotion for the NaOstrieKlinka.ru online store showed good results. A comprehensive approach — technical optimization, content work, attracting external links — ensured traffic growth and improved positions in search results. Regular analysis and strategy adjustment led to increased conversions.