Case Study - Changing the ready-made design theme on Webasyst Shop-Script for the ActivSports.ru online store

Introduction

Client: Online store ActivSports.ru Location: St. Petersburg, Russia Products: Sports goods and nutrition Platform: Webasyst Shop-Script Theme: Ready-made design theme Seller Budget: 150,000 rubles Timeline: 1 week

Initial Situation

The online store ActivSports.ru offered a wide range of sports goods and nutrition but needed a design update to improve user experience, enhance navigation, and increase conversions. The old site theme did not meet modern design standards and did not provide the proper level of convenience for users.

Project Goals

1. Update the appearance of the site using the ready-made Seller design theme.
2. Ensure quick and convenient access to key sections of the site.
3. Improve user experience and increase conversions.
4. Complete the project within the established budget and timeframe.

Поддержка плагинов и приложений

Тема Seller полностью совместима с широким спектром плагинов и приложений, уже используемых на сайте:

1. Приложения:

• Форма обратной связи
• Отзывы

2. Плагины:

• SEO оптимизация
• SEO фильтры
• Бренды PRO
• Поиск PRO
• Информация о доставке и оплате
• Купить в 1 клик
• Заказ в один клик
• Прикрепленные файлы к заказу
• Прикрепленные файлы к товару
• Автоопределение и выбор города
• Изображения категории
• Изображения записей блога
• Изображения страниц
• Изображения пунктов меню
• Скрытие несуществующих артикулов
• Фильтры в поиске товаров
• Группы товаров
• Авторизация через Сбер ID
• Авторизация через Тинькофф ID
• Авторизация через Альфа ID
• Дополнительные данные товаров
• Расширение функционала
• Картинки как на Али
• Быстрые ссылки категорий
• Избранное ПРО

Work Plan

1. Preparation:

• Analysis of current design and functionality.
• Creating a backup of the current site.
• Familiarization with the features and settings of the Seller theme.

2. Theme Installation and Setup:

• Installing the Seller theme on a test server.
• Setting up basic design elements (logo, colors, fonts).
• Transferring content from the old theme to the new one (products, categories, images, texts).

3. Adaptation and Customization:

• Adapting the theme to the ActivSports.ru brand style.
• Setting up banners, sliders, and promo blocks.
• Optimizing navigation menus and categories.

4. Testing:

• Checking correct display on various devices (desktop, tablet, smartphone).
• Testing functionality (search, cart, checkout).
• Fixing identified errors and bugs.

5. Launch:

• Transferring the new theme to the main server.
• Final testing on the live site.
• Launching the updated site.

Implementation

1. Preparation and Installation:

• The team analyzed the current site and identified key elements requiring updates.
• Installed the Seller theme on a test server, performed initial setup.

2. Customization and Adaptation:

• Configured the design according to the ActivSports.ru brand book.
• Optimized navigation, improved the structure of categories and products.
• Added new visual elements to increase attractiveness.

3. Testing and Launch:

• Conducted detailed testing on various devices.
• Fixed identified bugs.
• Completed the transfer to the main server and successfully launched the updated site.

Results

• Implementation Time: The project was completed within one week.
• Budget: Total costs amounted to 150,000 rubles.
• Improvements:
• Modern and attractive design corresponding to current trends.
• Increased page load speed.
• Improved navigation and usability.
• Positive feedback from users and increased conversions.

Conclusion

The project to change the ready-made design theme on Webasyst Shop-Script for the ActivSports.ru online store was successfully implemented within the budget and timeframe. The updated site now offers an improved user experience, contributing to sales growth and improved company image.