Case Study - How a new service from Yandex brought 24,600 new visitors to Techline24.ru
Connecting the new Yandex "Product Search" service increased the store's revenue several times.
- Client
- Techline24
- Year
- Service
- Promotion
Introduction
We learned about the release of the new service "Product Search" from Yandex and decided to test it on this online store. As a result, we were all in for a big surprise from the number of visitors.
Features of Yandex Products Service
- Warm Leads: Users who are already in the process of searching for products have a high potential for conversion.
- Free Traffic: Unlike paid advertising channels, Yandex Products offers free traffic, which significantly reduces customer acquisition costs.
- High Conversion: Due to accurate audience targeting, conversion from Yandex Products is significantly higher than from most other sources.
- Fast Result: Feed optimization allows you to quickly see positive changes in traffic and sales.
Goals and Objectives
- Connecting and configuring the Yandex Products feed for Techline24.ru.
- Optimizing the feed for maximum reach and relevance.
- Monitoring and analyzing traffic and conversion indicators.
- Adjusting the strategy based on the data obtained.
Feed Connection and Setup
The first step was to connect Techline24.ru to the Yandex Products service. Aspire Agency specialists conducted a detailed setup of the feed so that all products were correctly displayed in Yandex search results. Key factors were taken into account during the setup process:
- Accuracy and completeness of product data.
- Optimization of headings and descriptions to increase relevance.
- Setting up categories and product attributes for accurate display.
Feed Optimization
After the initial setup, an analysis and optimization of the feed was carried out:
- Search Query Analysis: Identifying the most popular and relevant queries by which users search for products.
- Image and Description Optimization: Improving visual and textual information about products to increase click-through rate.
- Price and Promotion Adjustment: Taking into account competitive offers and setting up promotions to attract user attention.
Results
One month after connecting and optimizing the Yandex Products feed, Techline24.ru recorded a significant increase in traffic:
- 70% increase in traffic: Free traffic from Yandex Products led to a noticeable growth in site visitors.
- 26% increase in conversion: Warm leads attracted through Yandex Products showed high conversion, which led to an increase in sales.
- Reduction in customer acquisition costs: Thanks to free traffic, marketing expenses were significantly reduced.
At the moment (November 2022), the service set a record for visitors brought - 24,638 people, which equals +70%
- SEO promotion
- Yandex Products
- Increase in visitors
- Yandex
After connecting the service, traffic, orders, and revenue increased. Huge thanks to the guys for the suggestion to connect this service!
Conclusion
The Techline24.ru case demonstrates the effectiveness of using Yandex Products as a free source of traffic. It was possible not only to increase the number of site visitors but also to significantly increase conversion, which led to sales growth and reduced marketing costs. This is a clear example of how proper feed setup and optimization can bring fast and tangible results.