Case Study - Site migration to Webasyst Shop-Script

Client

A large online store of sports goods and nutrition based in Yekaterinburg. The store has over 3000 products and has been operating since 2009.

The Challenge

The studio was tasked with migrating the existing online store from a custom-built platform to the Webasyst Shop-Script solution. We needed to transfer all data, including products, blog posts, content pages, as well as update the main page and set up a lead collection form in Webasyst CRM. In addition, it was important to ensure the preservation of search engine positions by setting up redirects and performing basic SEO optimization of the store.

What was the problem?

1. The site on the old engine was hardly supported
2. Writing integrations for the site was very expensive
3. Long site loading
4. Outdated design
5. UX was zero

What was done?

1. Installed Webasyst Shop-Script
2. Transferred information from one DB to another.
3. Transferred images
4. Installed InSale design theme
5. Worked on the design theme
6. Removed broken links.
7. Configured redirects
8. Increased fonts in the design theme
9. Accelerated site loading
10. Configured CDEK, Boxberry integrations
11. Configured payment methods
12. Configured integration with marketplaces
13. Optimization for Google Page Speed

What is the result?

UX Improvement

The site really started to bring in more orders - conversion increased

Traffic Growth

Traffic on the site increased because micro-markup appeared and the site started loading much faster.

• Improved UX
• Design theme change
• Site acceleration
• Google Page Speed optimization