Case Study - Site migration to Webasyst Shop-Script
Large online store of goods for comfortable recreation
- Client
- Knr24.ru
- Year
- Service
- CMS Change
Client
A large online store of sports goods and nutrition based in Yekaterinburg. The store has over 3000 products and has been operating since 2009.
The Challenge
The studio was tasked with migrating the existing online store from a custom-built platform to the Webasyst Shop-Script solution. We needed to transfer all data, including products, blog posts, content pages, as well as update the main page and set up a lead collection form in Webasyst CRM. In addition, it was important to ensure the preservation of search engine positions by setting up redirects and performing basic SEO optimization of the store.
What was the problem?
- The site on the old engine was hardly supported
- Writing integrations for the site was very expensive
- Long site loading
- Outdated design
- UX was zero
What was done?
- Installed Webasyst Shop-Script
- Transferred information from one DB to another.
- Transferred images
- Installed InSale design theme
- Worked on the design theme
- Removed broken links.
- Configured redirects
- Increased fonts in the design theme
- Accelerated site loading
- Configured CDEK, Boxberry integrations
- Configured payment methods
- Configured integration with marketplaces
- Optimization for Google Page Speed
What is the result?
UX Improvement
The site really started to bring in more orders - conversion increased
Traffic Growth
Traffic on the site increased because micro-markup appeared and the site started loading much faster.
- Improved UX
- Design theme change
- Site acceleration
- Google Page Speed optimization
All work was completed quickly, professionally, and with high quality.