Case Study - Development of an online store for presentation, trade, and exhibition equipment on Webasyst Shop-Script

Client:

Online store specializing in the sale of presentation, trade, and exhibition equipment in Moscow.

Budget:

400,000 rubles

Timeline:

2 weeks

Goal:

Creation of a functional and convenient online store for selling presentation equipment with the integration of the Webasyst Shop-Script system and the use of the ready-made Balance design theme.

Tasks:

1. Installation and configuration of Webasyst Shop-Script.
2. Selection and installation of the Balance design theme.
3. Configuring and adapting the design to the specifics of products and brand.
4. Integration with payment and delivery systems.
5. Importing products and setting up the catalog.
6. Training client staff to work with the system.
7. Testing and launching the online store.

Workflow:

Day 1-2: Preparation and Platform Installation

• Purchase of Webasyst Shop-Script license.
• Installation and initial configuration of the platform on the client's hosting.
• Configuring basic functionality and connecting an SSL certificate to ensure security.

Day 3-4: Balance Theme Installation and Setup

• Downloading and installing the Balance theme.
• Setting up the main page, including banners, slides, and main sections.
• Configuring the color scheme and fonts in accordance with the client's brand book.

Day 5-6: Product Catalog Setup

• Importing products with their categories, descriptions, photos, and prices.
• Setting up filters and product sorting for ease of search.
• Adding SEO-optimized meta tags to improve visibility in search engines.

Day 7-8: Payment and Delivery Systems Integration

• Connection of popular payment systems (e.g., Yandex.Kassa, PayPal).
• Setting up delivery methods (courier delivery, pickup, transport companies).
• Testing the operation of all integrations.

Day 9-10: Design and Content Adaptation

• Creation and design of pages "About Company", "Contacts", "Delivery and Payment".
• Setting up user forms and online chat for customer support.
• Checking correct display on mobile devices and desktops.

Day 11-12: Testing and Optimization

• Conducting internal testing of store functionality.
• Fixing found bugs and optimizing page load speed.
• Testing all business processes, including checkout, payment, and delivery.

Day 13-14: Training and Launch

• Conducting a training session for client staff on working with the Webasyst Shop-Script system.
• Development and handover of the user manual to the client.
• Final check and launch of the online store into operation.

Results:

• The online store was successfully launched on time and within budget.
• The client received a fully functional and ready-to-use online store.
• Thanks to the use of the ready-made Balance theme and the Webasyst Shop-Script platform, we managed to significantly reduce development time and budget.
• Client staff were trained to work with the system, which ensured a smooth transition to independent operation of the store.

Conclusion:

The project to develop an online store on Webasyst Shop-Script was completed successfully thanks to clear planning, the use of ready-made solutions, and the coordinated work of the development team. The integration of modern payment and delivery systems, as well as a convenient and intuitive interface, ensured a positive experience for users and employees of the online store.