Case Study - Development of MotoComfort motorcycle gear online store on Webasyst Shop-Script platform

Project: "MotoComfort" motorcycle gear online store

Platform: Webasyst Shop-Script

Budget: 500,000 rubles

Timeline: 3 weeks

Design Theme: MegaShop 2.0

Goal: Create a modern, convenient, and functional online store of motorcycle gear for motorcyclists and bikers in St. Petersburg.

Project Implementation Stages

1. Analysis and Planning

• Meeting with the client to define project goals and objectives.
• Competitor and target audience analysis.
• Developing technical specifications (TS) considering customer requirements.

2. Platform Selection and Setup

• Installation and configuration of Webasyst Shop-Script.
• Selection and installation of the ready-made design theme MegaShop 2.0.
• Configuring templates and site structure according to the TS.

3. Design and Customization

• Adapting the MegaShop 2.0 theme for the "MotoComfort" brand.
• Configuring the color scheme, fonts, and other design elements.
• Development of a logo and brand elements.

4. Functionality Development

• Setting up product catalogs and categories.
• Connecting and configuring the order and customer management system.
• Setting up filters and product search.
• Integration with payment systems and delivery services.

5. Content and SEO

• Preparation and loading of content: product descriptions, photos, characteristics.
• Optimizing content for search engines (SEO).
• Creating "News", "Blog", and "Reviews" sections.

6. Testing and Launch

• Testing all site functions: registration, checkout, payment, delivery.
• Fixing found errors and bugs.
• Transferring the site to the main domain motocomfort.ru.
• Launching an advertising campaign to attract the first customers.

Results

• User-friendly Interface: Users can easily find the desired product using convenient filters and search.
• Modern Design: Thematic and visually appealing MegaShop 2.0 theme, adapted for the "MotoComfort" brand.
• Full Functionality: Fully functional online store with integration of payment systems and delivery services.
• Fast Launch: The project was implemented on time and launched within 3 weeks.

Thus, the project to create the "MotoComfort" online store was successfully implemented thanks to clear planning, the use of a ready-made theme, and the coordinated work of the team.