Case Study - Development of a wholesale online store of artificial Christmas trees on Webasyst Shop-Script

Case Study: Development of a Wholesale Online Store of Artificial Christmas Trees on Webasyst Shop-Script

Client:

The "ElkiTorg" company is a major supplier of artificial Christmas trees, focused on wholesale trade in Moscow and St. Petersburg.

Project Goal:

Creation of a convenient and functional online store for wholesale clients with the ability to quickly place orders and integrate with the company's internal systems.

Budget and Timeline:

• Budget: 600,000 rubles
• Timeline: 1 month

Platform:

• CMS: Webasyst Shop-Script
• Design Theme: Ready-made Seller theme

Поддержка плагинов и приложений

Тема Seller полностью совместима с широким спектром плагинов и приложений, уже используемых на сайте:

1. Приложения:

• Форма обратной связи
• Отзывы

2. Плагины:

• SEO оптимизация
• SEO фильтры
• Бренды PRO
• Поиск PRO
• Информация о доставке и оплате
• Купить в 1 клик
• Заказ в один клик
• Прикрепленные файлы к заказу
• Прикрепленные файлы к товару
• Автоопределение и выбор города
• Изображения категории
• Изображения записей блога
• Изображения страниц
• Изображения пунктов меню
• Скрытие несуществующих артикулов
• Фильтры в поиске товаров
• Группы товаров
• Авторизация через Сбер ID
• Авторизация через Тинькофф ID
• Авторизация через Альфа ID
• Дополнительные данные товаров
• Расширение функционала
• Картинки как на Али
• Быстрые ссылки категорий
• Избранное ПРО

Main Tasks:

1. Setup and installation of CMS Webasyst Shop-Script.
2. Selection and configuration of the ready-made Seller design theme.
3. Development and integration of unique functionality for wholesale sales.
4. Setting up the inventory management and control system.
5. Integration with internal accounting systems and CRM.
6. Personnel training on working with the system.

Development Stages:

1. Requirements Analysis and Planning:

• Meetings with the client to define precise requirements for store functionality.
• A detailed work plan was drawn up taking into account the budget and deadlines.

2. Platform Installation and Setup:

• Installation of Webasyst Shop-Script on a dedicated server.
• Configuration of basic system parameters, such as regional settings, currency, taxes, and delivery.

3. Theme Selection and Adaptation:

• Installation of the ready-made Seller design theme.
• Setting up visual elements in accordance with the corporate style of the "ElkiTorg" company.
• Interface adaptation for the convenience of wholesale clients.

4. Unique Functionality Development:

• Creating a wholesale catalog with the ability to bulk add items to the cart.
• Development of a system of flexible discounts and prices for various categories of wholesale clients.
• Implementation of functionality for quick order processing, including the ability to upload orders via Excel.

5. Integration with Internal Systems:

• Integration of the online store with the company's CRM system for automatic order accounting and processing.
• Setting up synchronization with the warehouse accounting system to update product availability.

6. Testing and Launch:

• Comprehensive testing of all store functions.
• Fixing identified errors and refining functionality based on testing results.
• Launching the online store in live mode.

7. Staff Training:

• Conducting training sessions for "ElkiTorg" employees on working with the Webasyst Shop-Script system.
• Providing detailed instructions and documentation.

Results:

• Successful creation and launch of a wholesale online store within the deadline and budget.
• Increased convenience and speed of order processing for wholesale clients.
• Simplification of the product management and accounting process thanks to integration with internal systems.
• Trained staff ready for effective work with the new online store.

Conclusion:

The development of the "ElkiTorg" wholesale online store on the Webasyst Shop-Script platform using the ready-made Seller design theme allowed the company to significantly improve the interaction process with wholesale clients and optimize internal processes. The investment in the project paid off due to increased sales volumes and simplified work with clients.